As Canadians, we love to earn reward points on our loyalty programs — even as far back as the introduction of the iconic Canadian Tire money in 1958. Over 60 years later, there’s a new rewards option available with your health insurance: Manulife’s Vitality.


What is Vitality?

Manulife Vitality is a program that rewards you for living a healthier life. It’s offered through a partnership between Manulife and The Vitality Group, a global leader in interactive, personalized wellness programs.

You can save up to 10% on your (and your family’s) health insurance premiums, and get rewards, discounts and even gift cards!

Manulife Vitality is a journey to better health. You begin your journey at Bronze Vitality Status and can work your way up to Platinum to earn rewards and premium savings.

With Manulife Vitality, the healthier your lifestyle — and the more activities you do, the higher your Vitality Status gets. You earn points for rewards! Here’s how it works:

  • Your Vitality Age
    The wellness program begins with you taking the free 15-minute Vitality Health Review to discover your Vitality Age. It’s a health risk score based on your day-to-day lifestyle and health habits, and presents your health risks as years lost or gained compared to your actual age.

    You can now schedule your Vitality Check using your Exam One reward or order your wearable device.

    Choose a free Garmin vívofit 4 or take advantage of exclusive member upgrade prices on Apple Watch! These wearable devices make it easier to capture activity data from your activities, such as walking, running, biking, swimming and workouts or verified fitness club visits.

  • Goal Setting and Support
    Vitality recommends healthy lifestyle goals to lower your risks and offers support to get you to your Vitality Active Reward goals. You earn Vitality Points with regular updates on how you are doing, encouragement, and tools on the member website, the Vitality mobile app, and by email. Need quick motivation? You can also call Manulife Vitality Support Monday to Friday from 8 a.m. to 8 p.m.
  • Vitality Points™
    Here are just a few of the activities that earn Vitality Points towards your Vitality Status:

    • Completing your Vitality Health Review once your health insurance is in place
    • Submitting your results with ExamOne (your information is kept fully confidential and secure)
    • Completing the Mental Well-being Review
    • Sync your Garmin or Apple Watch, your own wellness device or app and do physical activity
    • Submit a verified non-smoker declaration in the first program year.
  • Achieve a Vitality Status™
    You begin at Bronze level and work towards Silver, Gold or Platinum status depending on the number of Vitality Points you earn each year. Your status determines the value of rewards available to you and how much you will pay for your insurance next year — saving up to 10% on your annual premium.
  • Go Online to Claim Your Vitality Rewards
    If getting a discount on your health insurance isn’t enough of a reward, you may also qualify for

    • Fabulous discounts towards an Apple Watch (you can even get it for free!)
    • Up to 50% off on Hotels.com for over 400,000 hotels worldwide
    • ca Gift Cards
    • Exclusive gym discount of up to 55% off at GoodLife Fitness and Énergie Cardio fitness clubs.

Get Manulife Vitality with These Products

Vitality starts with the Manulife health insurance products you can trust to save money. Your plan will reimbursement you for many routine and unexpected health-related expenses that may not be covered by your government health insurance.

  • Flexcare
    From guaranteed issue to comprehensive health and dental benefits, Flexcare offers affordable health and dental coverage for you and your family. Your coverage stays with you, even if you change jobs or your health changes.
  • FollowMe
    When employee benefits end, FollowMe offers continuous health and dental coverage for you and your family — and your acceptance is guaranteed!

Want to Get Started With Vitality?

Watch this video to learn more about Vitality and then give us a call. At SBIS, we can get you started with this exciting, innovative health insurance program — we know you’ll love the rewards!